For gold & glory – rare Pancho Villa ‘gringo’ recruitment poster goes on sale

For gold & glory – rare Pancho Villa ‘gringo’ recruitment poster goes on sale
See the poster Villa (1878-1923) was a key figure in the revolution and has gone down in Mexican folklore as a heroic leader. Two iconic posters were issued in World War I – Britain’s Lord Kitchener “Wants You” and America’s Uncle Sam “I Want You for the US Army.”
A wealthy landowner, Villa commanded the División del Norte (Division of the North) in the Constitutionalist Army and his victories contributed to the defeat of president Victoriano Huerta in 1914. Villa was assassinated in July 1923 when his car was attacked by multiple gunmen, who were probably acting on orders from Villa’s political rivals. From 1915 onwards, the revolution became a civil war between competing factions looking to seize power in the vacuum left by Huerta’s defeat. A year later, he began to cross the border and attack US towns, which forced President Wilson to send an expedition of 5,000 soldiers to pursue Villa through Mexico. Original 1916 reward posters issued by US authorities in Columbus. There have been more than 30 films made about Villa’s life. Viva Revolución! At this time, posters were an important recruitment tool for the military. His depiction in history books varies from brutal murderer to gallant revolutionary who never received the due he deserved. Villa’s forces were defeated at the Battle of Celaya in April 1915 by the army of fellow revolutionary Venustiano Carranza. The dramatic poster, which offers riches and glory to anyone who rides with Villa, reads:
Atención Gringo
For Gold & Glory
Come South of the Border and Ride With Pancho Villa
El Liberator of Mexico! It is the only one available on AbeBooks. He remains an important figure in popular culture. The poster is priced at $2,390 and is offered by Anniroc Rare Books in Los Angeles. Atencion Gringo – a rare Pancho Villa poster designed to recruit Americans
A scarce Pancho Villa recruitment poster – designed to attract Americans to fight in the Mexican Revolution – has been listed for sale on AbeBooks.com. Any gringos who joined Villa’s army in January 1915 would probably not have found gold or glory. Yul Brynner and Telly Savalas are among the actors to have played him. Weekly Payments in Gold To Dynamiters * Machine Gunners * Railroaders
Enlistments Taken In Juarez, Mexico
January 1915
Viva Villa! Incidentally, the gringos offered $5,000 for information leading to Villa’s capture. Few original posters from this era survive because most were pasted to walls or noticeboards. Villa escaped with his life. New Mexico, which Villa attacked, have sold for $800 and are more common than original posters issued by Villa himself.